A new campaign for Waste Management awareness
To raise awareness about waste management in society, Wasteless launched an informative campaign, providing illustrated and engaging content to the public about our focus areas (waste oils, used tires, electrical and electronic equipment, batteries, and accumulators).
Informational banners were strategically placed across all metro stations in Tbilisi, where tens of thousands of passengers pass daily. Each banner features a QR code that allows citizens to easily access information about the nearest recycling drop-off points.
The campaign's main goal is to inform the public that specific waste is not only an ecological threat but also a valuable resource. Proper recycling and disposal of this waste significantly contribute to environmental protection and the sustainable use of resources. This campaign is part of Wasteless’ long-term strategy to develop a culture of waste management and establish sustainable environmental practices in Georgia.
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